Mobile first in your digital graduate recruitment strategy

DATE: Tuesday 21 February 2012
TIME: 8.30am – 12.30pm
NEAREST TUBE/TRAIN: King’s Cross
RSVP BY: Friday 3rd February 2012

For more information, or to reserve a place, contact Stuart Hatchett on +44 (0) 203 375 4145 or email him on stuart.hatchett@aia.co.uk

Information consumption has changed sooner than predicted. A quarter of internet searches are now performed on mobile devices, and within the next couple of years, usage of mobile internet will have overtaken traditional desktop web.

Which is why you need to take a ‘mobile first’ approach now to your digital graduate recruitment strategy.

This informative and timely seminar – hosted by Darren Harris, Head of Graduate & Future Talent Solutions at aia worldwide, and Dominic Wyld, Agency Business Manager at The Guardian – will cover everything you need to know about ‘going mobile’ including:

• An overview of mobile usage and trends in the UK and worldwide
• Designing with mobile in mind – cost-effectively and with maximum audience reach
• When you might need an app as well as a mobile site
• Developing a marketing strategy that capitalises on mobile consumption
• Making the most of metrics from mobile

GUEST SPEAKERS

Jeremy Copp, Vice President, Mobile, Europe at comScore Inc. (Keynote Speaker)

Jeremy manages comScore’s European mobile business, overseeing the delivery of mobile market intelligence and media measurement products to advertising, media, mobile network operator and handset manufacturer customers. He is an industry veteran with a background in delivering mobile advertising and content platforms, licensing smartphone operating systems and handset technologies.

Steve Wing - Head of Digital Marketing

Steve’s career in digital began in 1999 when he joined the start-up Guardian Unlimited as Launch Ad Manager; he is now Director of Digital Marketing, responsible for attracting, retaining and developing the Guardian’s priority digital audiences across all platforms, as well as Business Lead for the Guardian’s Mobile and Devices portfolio.

A fellow of the RSA, Steve lives in London with his Partner and 2 dogs, and is becoming a squash bore.

David Spector, Head of Mobile at aia worldwide

David heads up aia worldwide’s mobile division, a globally focussed role where he defines business strategy and standards for the rapidly evolving mobile market. He is no stranger to technological revolution in recruitment communications, having spent much of the last decade successfully migrating household brand clients into a digital, social and mobile world.